No one likes pain. It doesn’t matter if it’s that nagging kind of pain we sometimes live with or something more severe and life altering. We tackled both kinds of pain in two new and very fun TV spots for Halifax Health by personifying joint and chest pain and giving them a chance to tell their story.
In our spots, joint pain is that nagging guy you kind of hung around with in college. You know the one that was always causing problems, drinking all your orange juice and getting you into trouble. Yeah, him.
Chest pain is a tougher pain, but ultimately he has your best interests in mind. He’s a bit imposing but he’s really trying to help in that tough love kind of way. Because the truth is, chest pain is a warning signal from your body that something could be wrong.
By giving both types of pain a voice and a personality we were able to capture, in a very engaging way, the essence of both issues. We think the personifications will connect with sufferers of joint and chest pain and position Halifax Health as the solution to both important health issues.
