In advertising you rarely get a chance to save lives, but once in a while, you can help change them, and when you do, it feels really good.
On Ideas is proud to be involved with the North Florida chapter of Junior Achievement. Recently, they asked for our help in promoting their “Smart Women Make Change” luncheon event to benefit JA Girl$, a new initiative focused on career preparation, entrepreneurship and financial literacy for young girls.
We developed a microsite to promote the event and allow users to purchase tickets and/or donate to JA Girl$. We also assisted with media outreach leading up to the event, scoring a feature story in The Florida Times Union as well as coverage on First Coast News and Channel 4.
The luncheon was held on October 26, 2010 at the University of North Florida with former First Daughter and “Today” correspondent Jenna Bush Hager as the keynote speaker, and we’re happy to report it was a massive success. More than 450 guests were in attendance, including 15 JA Girl$, who led the program and showed everyone just how much potential they have.
