No, it’s not Larry, the cable guy- well, he’s sort of like Larry, the cable guy. He’s also, Larry, the radio guy and Larry, the digital guy and Larry, the outdoor guy. He’s Larry Stephens and he’s On Ideas’ new Media Director.
Fresh off of Madison Avenue, Larry comes to On Ideas from New York’s media scene where he’s worked for the last 11 years. Talk about culture change! Even driving to work is a new experience for Larry.
Larry has worked at several prestigious Manhattan based agencies, including Euro RSCG, Wolf Group and Tangible Media, working on accounts such as Intel, Compaq, Splenda, and Scotts Lawn Products.
Larry left the agency side of the media business to serve as Director of Media Strategy for Take – Two Interactive Software, a gaming software business where he managed a media budget in excess of $30 million. Take –Two also immersed Larry in the digital media space where he developed great proficiency in pay per click utilizing search, social media, and digital network advertising. After his adventure on the client side, Larry resumed agency life at MediaCom where he led the Volkswagon and Shell accounts.
Larry was thrilled to leave the cold and snow of the 2011 winter behind as he moved to Jacksonville with his wife and 11-month old daughter and we’re happy to have him join our team.
