Candace Evans and another On Ideas team member, Joanne Gage, brought their families out to the beach to join in on the fun at the most recent Gromfest event held at Jacksonville Beach. On Ideas was inspired by the dedication of the Florida Surfing Association (FSA) and volunteers from the community in teaching kids how to surf. The agency has taken the opportunity to offer this non-profit organization an integrated digital, mobile, PR and branding strategy that will further expand FSA’s mission of reaching out to the community of Jacksonville, growing the sport of surfing and supporting the national “Let’s Move” campaign, teaching kids how to have fun and be healthy by participating in outdoor activities.
The launch of FSA’s new campaign is set to take place in late 2010.
