With one in seven humans on earth being an active Facebook user, it comes as no surprise that Fortune 500 companies are racing towards social media. Currently, Twitter has been the social platform that has shown the most growth, with near 700% growth since 2010.
You may ask “How does this growth play into Fortune 500 companies?” Well… in an average month Fortune 500 companies receive an average of 55,970 mentions on Twitter. This staggering number makes it imperative for these massive companies to begin utilizing Twitter in the most effective manner possible. However, Twitter is not the only platform receiving massive growth. In May 2010 YouTube exceeded 2 billion views a day, that of which has doubled to 4 billion in 2012. In conclusion, it seems Twitter, Facebook and Youtube are the main platforms of Fortune 500 companies, but it wouldn’t surprise me if Google + and Pinterest take on a much larger role in social media.
2012 Fortune 100 Social Media Statistics Report:
- There are over 10 million social mentions of the Fortune 100 each month
- Twitter generating the most amount of chatter
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Tweet volumes tripled in the last 12 months
- 75% of the Fortune 100 are on Facebook
- Each corporate YouTube Channel averages 2million views
- Fortune 100 Companies create multiple accounts per platform / per region
- 50% of Fortune 100 Companies have a Google+ Account
- 25% have a Pinterest Account
