Recently, I attended a webinar hosted by Guy Kawasaki entitled “Semper Social : How to Enchant People With Social Media”. Guy outlined what he sees as the 10 pillars of social media enchantment and not surprisingly, most of them are ones we should strive for in our analog lives too. Below are 5 of my favorites.
- Always be likable: Be approachable. Smile genuinely.
- Always be trustworthy: Offer products and services people want, exceed expectations and follow through on what you say you’re going to do.
- Always be DICEE: Offer products and services that are deep, intelligent, complete, empowering and elegant.
- Always be answering: Respond to emails (phone calls, posts and comments) within 24-48 hours and consider that “nobodies” are the new “sombodies”. Democratization of media has empowered the little guy, so pretensions must be thrown out the door.
- Always be monitoring: Identify the strategic impact of conversations about you or your brand and discover new ways to connect.
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