Comments on: Bridging the gap in Facebook advertising

By: nickcicero

nickcicero — Wed, 04 Apr 2012 20:57:00 +0000

Not scarier than Gmail reading your mail and serving ads based on it.

By: nickcicero

nickcicero — Wed, 04 Apr 2012 20:57:00 +0000

Thanks Jimmy, the report is a great read! A lot more charts and information if you’re into that sort of thing.

By: nickcicero

nickcicero — Wed, 04 Apr 2012 20:56:00 +0000

I totally agree Ted. For as long as I have been working with FB ads I’ve felt that they really were best for awareness for big brands, and I think finally we’re starting to see the Facebook Ad Platform’s maturation.

By: Ted Rubin

Ted Rubin — Wed, 04 Apr 2012 20:44:00 +0000

Thanks for this great summary Nick… always hate reading through those 30 page thick conglomeration of charts and excessive copy. The most important point here is that Brands are clearly measuring and assigning value to a Facebook “Like” and understand that awareness is the first step to sales… so all that talk about click-through ROI is not all that is leading to budgetary decision making. Add to that the ability to build relationships, and flex that emotional connection muscle, is a sign that brands are beginning (and clearly reference the word “beginning”) to be grasping the power, and more important. the VALUE, of social.

By: Adam Popescu

Adam Popescu — Wed, 04 Apr 2012 17:35:00 +0000

“Age and country were the most used Facebook ad criteria in this report,
but the interesting thing to note here is that the more advanced
targeting features like Zip Code Targeting or Connections, aren’t being
used heavily.” Scary.

By: Jimmy Vinicky

Jimmy Vinicky — Wed, 04 Apr 2012 16:40:00 +0000

Great post, Nick! Working on some FB ads as I read this and am having a ton of fun with the advanced targeting features. It’s amazing the things that will entertain me. Now, I just need some time to read the 2012 Facebook Advertising Report.